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Set Up Pre-Order on Shopify: Fast Setup Checklist (2026)
Pre-orders let you capture sales before products launch, validate demand, and improve cash flow. Shopify offers two paths: simple manual setup or dedicated pre-order apps with advanced features. This checklist covers both approaches so you can choose what fits your store.
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Option 1: Manual Pre-Order Setup (No App)
Works best for: Simple pre-orders, low volume, one-time campaigns
- Create products with inventory set to 0
- Enable “Continue selling when out of stock” in settings
- Set expected ship date in product description
- Add pre-order note to cart page
- Process orders normally in Shopify admin
Option 2: Pre-Order Apps (Recommended)
Works best for: Ongoing pre-orders, automation, deposits
Pre-Order Now WOD
- Pre-order labels on product pages
- Countdown timers for urgency
- Deposit and partial payment options
- Restock notifications
- Analytics dashboard
Back in Stock
- Free Shopify native app
- Restock notification subscriptions
- Email automation
Pre-order best practices:
- Set realistic ship date estimates
- Communicate delays proactively
- Offer incentives (discounts, bundles)
- Track pre-order metrics
Our Pick
Pre-Order Now WOD
Full-featured pre-orders