Shopify App Review · Email Marketing
Happy Birthday Email Review (2026)
Stores with repeat customers that want an automated, hands-off birthday discount that drives repeat sales.
SCORE
/10
Happy Birthday Email by UW automatically sends each Shopify customer a personalised birthday email with a discount, collects birthdays at checkout, POS, or landing pages, and can run the whole birthday campaign hands-off. It rates 5.0 across 141 reviews. There is a free trial but no permanent free plan.
Want to try Happy Birthday Email on your store?
See Happy Birthday Email on Shopify
Partner link · you pay the same price as going direct via Shopify
What Happy Birthday Email actually does
Happy Birthday Email collects each shopper’s birthday at checkout, POS, or a landing page, then automatically sends a personalised birthday message with a discount on the day. The campaign runs hands-off once it is set up.
It can work alongside your existing email platform or send the birthday emails itself, so you can bolt a birthday touchpoint onto whatever stack you already run rather than migrating anything.
How it scores across key areas
| Features | 8.0 | |
| Ease of setup | 8.5 | |
| Value for money | 8.0 | |
| Support & docs | 8.0 | |
| Reliability | 8.5 | |
| Track record | 7.5 |
Pros & cons
- Fully automated: set it once and every customer gets a personalised birthday email with a discount on the day
- Collects birthdays (and age data) at checkout, POS, or landing pages, so the list builds itself
- Works alongside your existing email platform or sends the birthday emails for you
- Personalised birthday discounts are a proven, low-effort driver of repeat purchases
- A 5.0 across 141 reviews for a focused, single-job app
- Single-purpose: it handles birthdays only, not a full email marketing platform
- No permanent free plan, only a free trial, so it is a monthly cost once the trial ends
- Value depends on having enough customers with birthdays on file, thin lists see little benefit
- Confirm the current pricing tiers on the listing before you budget
Seen enough? Spin it up on a duplicate theme:
Try Happy Birthday Email free →
Partner link · same price as direct on Shopify
App Store screenshots
Marketing screenshots from the Shopify listing, in-admin UI may look different. Always verify on a duplicate theme.
Before you spend trial time
- Install on a duplicate or dev theme first and confirm the birthday-capture field renders cleanly at checkout.
- Send yourself a test birthday email end to end and check the discount code applies correctly.
- Decide whether it sends the emails or hands off to your existing ESP, and wire that up before launch.
- Confirm the paid tier fits your customer volume so the bill does not surprise you after the trial.
- Read recent App Store reviews for deliverability and support comments specific to your setup.
Pricing
Plans (verify on the listing): Free trial available; no permanent free plan. Confirm the current paid tiers on the live Shopify listing before you commit.
Pricing changes frequently on Shopify apps, always check the live listing for the latest tiers and trial terms. View current pricing on Shopify →
Closing take
Happy Birthday Email does one thing and does it well: it turns a customer’s birthday into an automated, personalised discount email that brings them back. Set it up once, collect birthdays at checkout or POS, and it runs in the background, with a 5.0 across 141 reviews behind it.
Bottom line: if you have a base of repeat customers, it is a cheap, set-and-forget retention win. Brand-new stores with few customers should wait until they have birthdays worth emailing, and anyone wanting a full email suite should look elsewhere.
Ready to try Happy Birthday Email?
Free plan / trial on the listing · validate on a duplicate theme before you roll it out.
Partner link, you pay the same as going direct via Shopify.
Related reviews & comparisons
Frequently asked questions
Does Happy Birthday Email have a free plan?
No. There is a free trial, but after it ends you are on a paid plan. Confirm the current tiers on the Shopify App Store listing so you know the monthly cost before you commit.
How does it collect customer birthdays?
It captures birthdays (and age data) at checkout, POS, or via a landing page, so your list of birthdays builds automatically as customers buy, with no manual data entry.
Does it send the emails or does my email app?
Either. It can send the birthday emails itself, or work alongside your existing email platform, so you can add a birthday touchpoint without changing your current stack.
Is it worth it for a new store?
Less so at first. The app pays off when you have a base of customers with birthdays on file; a brand-new store with few customers will see little benefit until the list grows.
What does it cost?
There is a free trial and then paid pricing. The exact tiers are on the live listing, check them against your customer volume before you budget.
Who is Happy Birthday Email best for?
Stores with repeat customers that want a low-effort, automated retention email. It is a single-purpose tool, so pair it with your main email app rather than expecting it to replace one.
How we researched this
- Primary source: Shopify App Store listing for Happy Birthday Email
- Supplementary: 3-star review sampling for support and UX friction signals
- Last updated: June 17, 2026