Shopify App Review · SEO & Structured Data
JSON-LD for SEO by DMB Review (2026)
Small stores (under 100 pages) that want rich-result structured data completely free, and larger stores weighing a $29.99 flat plan against the established schema apps.
SCORE
/10
JSON-LD for SEO by DMB automatically adds structured data to a Shopify store: product, article, page, breadcrumb, video, FAQ, recipe, and LocalBusiness schema for Google Rich Results, plus the required fields for Google Merchant Center including subscriptions, preorders, product condition, and shipping. It’s completely free for stores with up to 100 pages; larger stores pay $29.99/month. Rated 5.0 from its first 2 reviews; launched October 15, 2025.
Want to try JSON-LD for SEO by DMB on your store?
See JSON-LD for SEO by DMB on Shopify
Partner link · you pay the same price as going direct via Shopify
What JSON-LD for SEO by DMB actually does
The app injects JSON-LD structured data, the machine-readable layer Google reads, across the store: products (price, availability, review ratings pulled dynamically from 20+ review apps including Judge.me), articles and blog posts, pages, breadcrumbs, videos, FAQs, recipes, the homepage, and LocalBusiness organization info. That markup is what makes a listing eligible for Rich Results: the star ratings, prices, and stock status that make a search snippet bigger and more clickable than a plain blue link.
The second job is Google Merchant Center: free product listings and Shopping ads require specific schema fields, and the app covers the required set including edge cases most stores hit eventually, subscriptions, minimum quantities, preorders, product condition, and shipping details. It works with Google Search Console and Shopify Markets international domains, and the developer offers a structured-data audit on request plus step-by-step video guidance. Pricing is a two-tier split: everything is free for stores with 1-100 pages; past that, Infinite Growth is $29.99/month with priority support, an onboarding call, and a 30-day free trial.
How it scores across key areas
| Features | 7.5 | |
| Ease of setup | 7.5 | |
| Value for money | 8.5 | |
| Support & docs | 6.5 | |
| Reliability | 5.5 | |
| Track record | 4.0 |
Pros & cons
- Genuinely free for stores under 100 pages, the established schema apps are free-trial-only
- Broad schema coverage: products, articles, breadcrumbs, videos, FAQs, recipes, LocalBusiness, homepage
- Covers Google Merchant Center required fields including subscriptions, preorders, product condition, and shipping
- Pulls dynamic review data from 20+ review apps (Judge.me included) into product schema for star-rating rich results
- Works with Search Console and Shopify Markets international domains; dev offers a free structured-data audit
- First reviews are positive (5.0), with a responsive developer reply pattern
- Only 2 public reviews since the October 2025 launch, the free tier is easy to justify, but $29.99/month asks for trust the track record hasn’t earned yet
- No Built for Shopify badge, in a category where the incumbents carry hundreds of reviews
- At $29.99/month for 100+ page stores, it’s priced at or above proven competitors, track record becomes a fair tiebreaker against it
- Like every schema app: if your theme or another SEO app already emits JSON-LD, you must de-duplicate or Google sees conflicting markup
- Rich results are eligibility, not a guarantee, Google decides when to show stars and prices, so set expectations accordingly
Seen enough? Spin it up on a duplicate theme:
Try JSON-LD for SEO by DMB free →
Partner link · same price as direct on Shopify
App Store screenshots
Marketing screenshots from the Shopify listing, in-admin UI may look different. Always verify on a duplicate theme.
Before you spend trial time
- Before installing, run a product page through Google’s Rich Results Test to see what schema your theme already outputs, this is your baseline and your duplicate-markup check.
- After installing, re-test the same page: you want one clean set of product markup, not two competing ones. Disable your theme’s schema or the app’s if they overlap.
- Confirm your review app’s stars appear in the product schema (the dynamic review integration is the highest-value feature).
- If you use Merchant Center, check the diagnostics tab a few days after install, missing-field warnings should drop.
- Track rich-result impressions in Search Console (Performance > Search Appearance) for 3-4 weeks; that’s where the benefit shows first.
- Count your pages honestly before assuming the free tier: products + collections + blog posts add up faster than you’d think.
Pricing
Plans (verify on the listing): Starter: free for stores with 1-100 pages, all features included (business, product, and article schema, dynamic product reviews, dedicated support). Infinite Growth: $29.99/month for 100+ pages, adds priority support and a free onboarding call, with a 30-day free trial. Billed every 30 days.
Pricing changes frequently on Shopify apps, always check the live listing for the latest tiers and trial terms. View current pricing on Shopify →
Closing take
JSON-LD for SEO by DMB covers the full structured-data surface, rich-result schema across the store plus Merchant Center’s required fields, and gives it away free to stores under 100 pages, which is exactly the segment least able to justify a monthly schema subscription.
Bottom line: for a small store, this is a free, low-risk path to rich-result eligibility, and the Rich Results Test will tell you within minutes whether the markup is clean. For a 100+ page store, run the 30-day trial against what an established competitor costs and let Search Console’s rich-result report make the call.
Ready to try JSON-LD for SEO by DMB?
Free plan / trial on the listing · validate on a duplicate theme before you roll it out.
Partner link, you pay the same as going direct via Shopify.
Related reviews & comparisons
Frequently asked questions
What is JSON-LD and why does a Shopify store need it?
JSON-LD is machine-readable markup describing your pages, products, prices, stock, reviews, articles. Google reads it to show rich results (star ratings, prices, availability in the search snippet), and Merchant Center requires specific fields of it for Shopping listings. Without it, you’re eligible for plain blue links only.
Is JSON-LD for SEO by DMB really free?
For stores with up to 100 pages, yes, all features, including product schema with dynamic review data, business and article schema, and dedicated support. Stores past 100 pages need Infinite Growth at $29.99/month, which carries a 30-day free trial.
Will it show my review stars in Google results?
It adds the markup that makes stars eligible by pulling ratings dynamically from 20+ review apps, including Judge.me. Eligibility isn’t a guarantee, Google decides when rich results display, but valid markup is the prerequisite, and you can track rich-result impressions in Search Console.
Does it help with Google Merchant Center?
That’s one of its core jobs: it covers the schema fields Merchant Center requires, including the awkward ones, subscriptions, minimum quantities, preorders, product condition, and shipping. If your Merchant Center diagnostics show missing structured-data warnings, this is the category of fix.
What if my theme already adds structured data?
Check before you stack. Many themes emit basic product JSON-LD, and two sources of markup for the same page can conflict. Run a product page through Google’s Rich Results Test before installing to see your baseline, then again after, and disable whichever duplicate source is weaker.
How established is the app?
Young: launched October 15, 2025 by DiscoverMyBusiness, a New York agency. It’s rated 5.0 but from only 2 reviews, and there’s no Built for Shopify badge yet. The free-under-100-pages tier makes it a costless test for small stores; larger stores should lean on the 30-day trial and their own Search Console data.
How we researched this
- Primary source: Shopify App Store listing for JSON-LD for SEO by DMB
- Supplementary: 3-star review sampling for support and UX friction signals
- Last updated: July 13, 2026