Short answer
Magical Make an Offer is the pick for most stores: 4.6 stars
from 155 reviews, on the App Store since 2015, Built for Shopify, free to install with a 1% cut of orders that
close through an offer. You pay only when it works.
Sell expensive things? That percentage stops being cheap — 1% of a
$4,000 guitar is $40 on one sale. Flat-fee apps win there: Offerly at $20/month,
PriceMate from $10, or Hagl at $19.99, the only one running a real-time AI
counter-offer instead of rule-based auto-replies.
Skip Lury (no reviews since 2023). Treat
Bargain Buddy as unproven (one review).
See Magical Make an Offer →
★ 4.6 · 155 reviews · free to install · not a partner link
What a make-an-offer app actually looks like
Two screens do all the work. A button on the product page, and the window that opens when someone taps it.
Step 1. A “Make an Offer” button sits under Add to cart. Your listed price never changes.
Step 2. The shopper names a price. Here the slider runs from a $655 floor to the $899.99 asking
price, and the counter shows three offers remaining — the shopper can never go below your floor.
That floor is the whole safety mechanism, and every app on this list has one. The shopper cannot see it. The
worst case is a sale at the number you already decided you would accept.
The six apps compared
| App | Rating | Entry price | Takes a % of sales? | BFS | Live since |
|---|---|---|---|---|---|
| 4.6 (155) | Free to install | Yes — 1%, or 0.33% on $9/mo | Yes | Nov 2015 | |
| 4.8 (68) | Free to install | Yes — 0.9%, or flat from $20/mo | Yes | Jan 2024 | |
| 4.8 (32) | Free plan, then $10/mo | No — flat tiers only | Yes | Jun 2024 | |
| 5.0 (6) | $19.99/mo, 7-day trial | No — flat only | No | Oct 2025 | |
| 5.0 (6) | $4.99/mo | Per-order fee under $14.99 tier | No | Jul 2021 | |
| 5.0 (1) | Free plan, then $49/mo | No — flat only | No | Jun 2024 |
Figures read from the six App Store
listings, 5 August 2026. BFS = Built for Shopify badge.
Percentage pricing is a tax on high-ticket stores
Most “best make an offer app” lists rank on features. Wrong first question. Two of the most popular options take
a cut of every sale they close, and that cut scales with your order value while the app’s workload does not.
Here is what each costs per month at $10,000 of revenue closing through the offer widget:
Cheapest viable tier for each app at that
volume. Magical is $9/month plus 0.33%; Offerly and PriceMate switch to flat tiers; Hagl is flat throughout.
At $500 a month the order reverses — Magical costs $5 and Offerly $4.50, while Hagl still costs $19.99. The
free-to-install apps are the cheapest way to find out whether negotiation works on your store at all. Above roughly
$2,000 a month in negotiated revenue, flat pricing wins and the gap widens fast. Offerly is the neatest escape
hatch, because you can start free on 0.9% and move to its $20 flat plan inside the same app.
1. Magical Make an Offer — best for most stores
Magical’s offer rules: set conditions per product or order, then auto-accept, decline or counter.
Ten years on the App Store, 155 reviews at 4.6, and the Built for Shopify badge. No competitor has that
combination, which is why it is our default pick even though we earn nothing from it.
It is also the broadest. Offers on one product, several, or the whole cart. Manual negotiation or automated
rules. Buttons, banners, inline forms and exit popups. It is the only app here supporting pay-what-you-want, and
the listing names art, vintage, collectibles, B2B and clearance as target use cases.
Pricing: Starter free to install, 1% of paid orders. Growth $9/month drops that to 0.33%. Power
$199/month or $999/year flat. Paid tiers carry a 14-day trial.
Watch-outs: the 4.6 is honest rather than perfect — 3% one-star, 2% two-star. On
high-ticket stock, do the 1% arithmetic before installing.
See Magical on the App Store →
Not a partner link
2. Offerly — best free start with an escape route

4.8 from 68 reviews, Built for Shopify, live since January 2024. It does one job — a Make an Offer button
with auto-accept, decline and counter rules, plus branded pop-ups and emails — without asking you to pay
before it works.
Pricing: Starter free to install, 0.9% on orders paid through offers only. Pro $20/month flat,
Elite $50/month flat, both with a 14-day trial.
Watch-outs: narrower than Magical — no cart-level offers, no pay-what-you-want, no exit
popups. The tiers do not spell out what Elite adds over Pro, so ask support before paying the difference.
See Offerly on the App Store →
Not a partner link
3. PriceMate — best flat-rate budget option
PriceMate’s offer queue — every offer with its discount percentage, status and one-click actions.
4.8 from 32 reviews and Built for Shopify. It never takes a percentage: Free, $10, $20 and $40 a month, framed
by how much you sell rather than by feature gates.
It has the most integrations here — Shopify Flow, Klaviyo, Slack, Twilio, Mailgun, WhatsApp — so
every offer event can trigger an alert. It runs up to three rounds of automatic counter-negotiation, sends
reminders to shoppers who accepted an offer but never checked out, and lets a shopper bundle several accepted
offers into one checkout.
Watch-outs: two of its 32 ratings are one star. It also requests more data access than the
others, including customer name and email and 60 days of order history — read that section before installing.
See PriceMate on the App Store →
Not a partner link
4. Hagl — best for AI negotiation on high-ticket, one-off stock
Hagl’s offer window. The slider is bounded by your floor price, and the shopper gets three attempts — the
counter-offer comes back instantly rather than by email.
This is the one we have a partner arrangement with, so read this section with that in mind.
Every other app here collects an offer and applies your rules to it. Hagl runs a negotiation: the shopper makes
an offer and gets an immediate counter from Hagl’s algorithm, no waiting on you. Per the vendor, a lowball moves
very little while a serious opening offer gets met close to the number, and nothing is ever accepted below the
floor you set on the product.
That suits one kind of catalogue: individual, higher-value, hard-to-price items where the right price genuinely
varies by buyer. Vintage instruments, estate jewellery, art, collectibles, one-off furniture, machinery. It is a
poor fit for thin-margin commodities, where there is no room between your price and your floor.
Pricing: $19.99/month or $199.99/year, 7-day trial. Flat — Hagl takes no share of what it
sells.
Watch-outs, and they are real:
- Launched October 2025 with six reviews. All five star, all from merchants running it for days rather than
months. - No free plan and no Built for Shopify badge, unlike the three apps above.
- You cannot take over a negotiation manually. Magical and PriceMate both allow that.
- No bundle logic, and no awareness of how many people are viewing a product.
- English only, and it works with Shopify Admin rather than a long integration list.
Try Hagl free for 7 days →
Partner link — you pay the same $19.99 as going direct
5. Bargain Buddy — interesting idea, one review

Bargain Buddy pushes the AI angle further than Hagl: a chatbot that negotiates in conversation, with a tone you
set. It can also decide whether to show negotiation at all based on dwell time, repeat visits or traffic source
— genuinely clever, because you can hide it from your best-converting traffic and offer it only to visitors
about to leave.
Pricing: the free Basic plan is unusually generous — unlimited rules, the AI chatbot, tone
customisation, analytics. Advanced is $49/month with a 7-day trial.
Watch-outs: one review since June 2024. Not evidence of a problem, but not evidence of anything
else either. Test on a duplicate theme and watch the discounts it hands out closely.
See Bargain Buddy on the App Store →
Not a partner link
6. Lury — we would not install this today
Lury still looks the part — but the last public review was posted in July 2023.
A clean 5.0, but from six reviews, and the most recent was posted in July 2023. Three years of silence is not
proof an app is abandoned, but combined with a $0.99-per-discounted-order entry tier, there is no reason to pick it
over Offerly’s free plan or PriceMate’s $10 tier. If you already run it and it works, stay. If you are choosing
today, choose something else.
Which one should you install?
Ordinary products, testing the idea: Magical, free tier. You
pay 1% only on sales it closes, so a failed experiment costs nothing.
Free start but expecting volume: Offerly. Same logic at 0.9%,
and you can move to $20 flat inside the same app.
Predictable billing, lots of integrations: PriceMate.
Expensive one-of-a-kind items, real back-and-forth: Hagl.
Flat $19.99 whatever it sells, instant AI counters, a hard floor per product.
Negotiate only with visitors about to bounce:
Bargain Buddy’s free plan is the only one with dwell-time and traffic-source triggers.
How to launch offers without shredding your margin
The failure mode is identical across all six: you switch it on store-wide, shoppers learn your listed price is
fiction, and full-price sales fall. Negotiation should be an exception, not your pricing policy.
- Start with a floor, not a discount. Per product, set the lowest price you would have accepted
in a clearance event. Everything happens above that number. - Turn it on for slow movers first. Aged stock, one-offs, last sizes, ex-display.
- Keep it off your bestsellers. If it sells at full price, a negotiation button only discounts
revenue you already had. - Watch full-price conversion, not just offer conversion. If offers rise while full-price orders
fall further, the app is cannibalising rather than converting. - Test on a duplicate theme. All six inject a widget into your product page. Check mobile before
you publish. - Give it a full inventory cycle. On considered purchases, two weeks of data tells you almost
nothing.
Frequently asked questions
What is the best make an offer app for Shopify?
For most stores, Magical Make an Offer — 4.6 stars from 155 reviews, Built for Shopify, on the App Store
since 2015, free to install with a 1% fee on orders it closes. If your average order value is high, a flat-rate app
like Offerly ($20/month), PriceMate (from $10/month) or Hagl ($19.99/month) will cost you less.
Is there a free make an offer app for Shopify?
Yes. Magical and Offerly are free to install and take a percentage only of orders that close through an offer
— 1% and 0.9%. PriceMate and Bargain Buddy publish genuinely free tiers with no percentage, though
PriceMate’s is aimed at very small sellers and Bargain Buddy has only one review.
Does letting customers negotiate hurt your margin?
It can, if you turn it on across the whole catalogue. Every app here works from a floor price you set per
product, so no accepted offer should fall below your number. The real risk is not one bad deal — it is
teaching regular customers that your listed prices are negotiable, so they stop paying them. Limit offers to
slow-moving and one-of-a-kind stock and that risk mostly disappears.
What is the difference between a make an offer app and a discount code?
A discount code is the same reduction for everyone who finds it, and it stays on the internet forever. A
negotiated offer is a single price for a single shopper on a single item, above a floor you set, and it never
becomes public. We covered the wider set in
alternatives to discount codes on
Shopify.
Which products work best with make an offer?
Anything where the price is genuinely subjective or the item is unique: vintage and used goods, art,
collectibles, estate jewellery, furniture, machinery, ex-display and end-of-line stock, and B2B quantities. It
works poorly on thin-margin commodities, where there is no space between your price and your floor.
Do these apps break MAP agreements?
A negotiated price is not an advertised price, which is the usual argument that offer apps are compatible with
minimum advertised pricing rules. That said, MAP terms vary and some prohibit any sale below a set figure, not just
advertising it. If you carry MAP-restricted brands, check your specific agreement rather than relying on a general
answer — including this one.
Can shoppers just lowball every time?
They can try. Because every app enforces a floor you set, a lowball gets declined or countered, and the worst
realistic outcome is a sale at your floor — the price you had already decided to accept. Apps that counter
intelligently tend to land higher than the floor more often.
How we researched this
Every rating, review count, launch date, plan name and price here was read directly from the six Shopify App
Store listings on 5 August 2026, not from vendor marketing sites. The cost figures are our own arithmetic on those
published list prices. Where a listing did not answer a question — what Offerly’s Elite tier adds over Pro,
for instance — we say so rather than guessing.
We have not run all six apps on a live store and do not claim to have. What we can tell you is what each listing
commits to, what its review history looks like, what it charges, and where the pricing models diverge in ways that
matter to your catalogue. Prices and ratings move; check the listing before installing.
Figures checked 5 August 2026 against the Shopify App Store. Screenshots are from the
vendors’ own listings. This page contains one partner link (Hagl); the other five apps link to the App Store and
earn us nothing. Partner links never cost you more and never decide our recommendation — our top pick is an
app we are not paid for.


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