How to Create Product Bundles on Shopify
Actionable, tested steps — plus the Shopify apps that make it faster, with honest notes on pricing and fit.
How to Create Product Bundles on Shopify That Actually Sell
Product bundling is one of the simplest ways to boost your average order value without spending more on ads. When done right, bundles feel like a deal — not a complication. In this guide, you’ll learn exactly how to set up bundles on Shopify, when to use them, and which apps make the process painless. Whether you’re running a BOGO promotion, a build-your-own box, or a quantity discount, these steps work for any store.
Why Product Bundles Work (And What to Avoid)
Customers are more likely to buy when they feel they’re saving money or getting more value. Bundles tap into that psychology directly. The key is making the offer clear: the discount should be obvious, the products should complement each other, and the checkout experience should feel seamless.
Before you start, avoid these common mistakes:
- Overcomplicating the bundle. If customers have to think too hard, they’ll leave. Stick to 2-4 products max.
- Bundling unrelated items. A bundle should solve a problem or create a logical pairing — not just clear inventory.
- Ignoring the unboxing experience. If you’re shipping a physical bundle, make sure it arrives intact and looks like a gift.
How to Set Up Your First Bundle (Native Shopify Method)
If you’re on Shopify Plus or using Shopify’s native features, you can create bundles without an app by manually grouping products and applying a discount code. Here’s the basic process:
- Create a new product page for your bundle (e.g., “Starter Kit”).
- Add each included product as a line item in the bundle, or list the bundle as a single SKU with a custom price.
- Create a discount code in Shopify’s admin under Discounts — use a percentage off or fixed amount that reflects the bundle savings.
- Promote the bundle on your site using a banner, pop-up, or landing page.
This works for simple setups, but it has limits: you can’t automatically show a “bundle price” at checkout, and customers can’t build their own combinations. That’s where bundle apps shine.
Using a Bundle App: Which One Should You Choose?
Most stores use a dedicated app to create flexible, auto-calculating bundles. Here’s how the top-rated options compare:
MBC Bundles is the highest-rated bundle app in the Shopify App Store at 4.9 stars. It supports BOGO deals, buy-2-get-1-free offers, quantity breaks, and build-your-own bundle experiences. If you want to run a bogo sale on Shopify or offer volume discounts, this app handles it all with a clean interface. The free installation makes it risk-free to try.
Bundle Builder lets customers build custom gift boxes and bundles step-by-step. You control the pricing and discounts at each stage, and it works alongside existing Shopify discounts. It’s a good fit if you want a truly customizable experience, though its rating sits at 4.0.
Pumper Bundles Quantity Breaks focuses on quantity-based offers — think “buy 3, save 10%” or tiered pricing. With a 4.9 rating and a free plan available, it’s ideal if your goal is to push customers toward higher quantities. You can also layer in free gift offers and BOGO deals within quantity breaks.
Step-by-Step: Creating a Bundle With MBC Bundles
Here’s how most stores set up their first bundle using MBC Bundles:
- Install the app from the Shopify App Store and open it in your dashboard.
- Click Create Bundle and choose your bundle type: fixed bundle, build-your-own, or quantity break.
- Select the products you want to include. You can set specific products or let customers choose from a collection.
- Set your pricing: percentage off, fixed discount, or “buy X get Y free” logic.
- Choose where the bundle appears — product page, cart, or a dedicated bundle landing page.
- Publish and test the bundle on both desktop and mobile.
The app handles all the pricing math automatically, so customers see the bundle price instantly — no code required.
Pairing Bundles With Pre-Orders and Upsells
If you want to take your strategy further, consider combining bundles with other tactics. Learning how to upsell on Shopify becomes easier when your bundle app can trigger relevant offers at checkout or on the product page.
For stores using pre-orders, you can also bundle pre-order items with in-stock products to increase order value. Knowing how to set up pre-order on Shopify lets you capture early revenue while encouraging customers to add more items to hit a bundle discount threshold. Whether you’re exploring how to allow pre orders on Shopify or how to set up pre orders on Shopify for a launch, bundling pre-order items with established favorites is a proven growth lever.
Don’t forget to pair your bundle offers with clear policies. If you’re offering BOGO deals or pre-orders, customers will have questions about shipping timelines and returns. Creating a shipping policy is straightforward in Shopify’s admin under Settings > Policies — just be transparent about bundle-specific shipping if applicable.
Optimizing Your Bundle Strategy Over Time
Once your bundles are live, track these metrics to improve performance:
- Conversion rate. Are bundle page visitors adding the bundle to cart?
- Average order value. Has your AOV increased since launching bundles?
- Bundle-specific revenue. Which bundles sell best — and which products pair strongest?
Rotate your bundles seasonally. A “summer essentials” bundle in June should give way to fall or holiday-themed bundles later. Test different price points: if 10% off isn’t moving inventory, try 15% off or add a free product to increase perceived value.
FAQ
How do I create a BOGO offer on Shopify?
The easiest way is using a bundle app like MBC Bundles or Pumper Bundles. Set the bundle type to “buy x get y free” or “buy 1 get 1 free,” select the qualifying products, and the app will automatically apply the discount at checkout.
Can I offer pre-orders alongside bundle discounts?
Yes. If you want to know how to set up pre-order on Shopify, use Shopify’s native inventory settings to mark products as available for pre-order, then pair them in a bundle with in-stock items. The bundle discount applies to the full order once everything ships.
Do bundle apps work with Shopify’s native discounts?
It depends on the app. Bundle Builder explicitly states its discounts can layer with other Shopify discounts. MBC Bundles and Pumper handle most discount logic within their own systems, which typically override or combine with Shopify codes depending on your settings.
Recommended apps for this
The tools we’d reach for — each links to its Shopify App Store listing.
MBC Bundles
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Bundle Builder
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Pumper Bundles Quantity Breaks
Customers naturally buy more items when bundles feel seamless. Why? Because Profit Pumper's Bundle Builder helps reduce upsell…