Shopify App Review · Wholesale
Wholesale Gorilla Review (2026)
Proper B2B on a standard Shopify plan, net terms, order limits and price rules, starting at $34.95.
SCORE
/10
Wholesale Gorilla adds wholesale and B2B functionality to a standard Shopify store: unlimited wholesale price rules and customer price groups, a registration form with access controls, product exclusions that hide items from retail or wholesale shoppers, net payment terms, wholesale-specific shipping rules, order limits, quick order forms, volume discounts and store or page locks. It holds 4.8 from 317 reviews. Plans are $34.95, $69.95 and $149.95 a month, each with a 21-day free trial.
Want to try Wholesale Gorilla on your store?
See Wholesale Gorilla on Shopify
Partner link · you pay the same price as going direct via Shopify
What Wholesale Gorilla actually does
Pricing is built from rules applied to customer groups: percentage off or set prices, scoped to the entire store, specific collections, individual products or chosen variants, with unlimited rules and unlimited groups even on the entry plan. Buyers register through a signup form with access controls, and until they are approved they see retail. Product exclusions work in both directions, hiding retail lines from wholesale buyers and trade lines from retail shoppers, which is how you keep one catalogue serving two audiences.
The higher tiers carry the operational features. Net payment terms let approved accounts be invoiced rather than paying immediately. Wholesale shipping rules apply trade-appropriate rates. Order limits and minimums enforce trade quantities. A quick order form speeds up repeat buyers. CSV price upload makes a large trade price list manageable. The top tier adds volume discounts, store and page locks for gated catalogues, customisable signup forms, advanced product-lock rules and priority support. Upsell messages and wholesale-only discount codes sit alongside, and the listing cites over $1 billion processed through the app.
How it scores across key areas
| Features | 8.5 | |
| Ease of setup | 7.0 | |
| Value for money | 6.5 | |
| Support & docs | 8.5 | |
| Reliability | 8.0 | |
| Track record | 8.0 |
Pros & cons
- Real B2B features rather than just customer-group pricing: net terms, order limits, quick order forms
- Unlimited price rules and customer groups even on the $34.95 entry plan
- Product exclusions hide lines from retail or wholesale in either direction
- Wholesale-specific shipping rules, so trade orders are not priced on retail rates
- 4.8 from 317 reviews and a 21-day trial, which is longer than most
- $34.95 entry price is high if you only need simple group pricing
- Net terms, quick order form, order limits and CSV price upload all require the $69.95 tier
- Volume discounts and advanced locks are $149.95
- No Built for Shopify badge
- We have not run it on a live store; this assessment comes from the listing, pricing and review distribution
Seen enough? Spin it up on a duplicate theme:
Partner link · same price as direct on Shopify
App Store screenshots
Marketing screenshots from the Shopify listing, in-admin UI may look different. Always verify on a duplicate theme.
Before you spend trial time
- List the B2B features you actually need before choosing a tier, net terms alone pushes you to $69.95
- Create a test wholesale account and check prices, exclusions and shipping as that customer
- Confirm retail customers cannot see trade prices anywhere, including in search and collection pages
- If you use net terms, test the full invoice-to-payment flow before onboarding a real account
- Upload a realistic trade price list by CSV to see how the import handles your catalogue
- Use the full 21 days, wholesale setups reveal their problems on the second or third real order
Pricing
Plans (verify on the listing): Lite $34.95/month: unlimited price rules, unlimited customer price groups, basic registration form and manual orders. Advanced $69.95/month: adds the quick order form, wholesale shipping rules, net terms, product hiding, wholesale discount codes, order limits, CSV price upload and theme integration. Premium $149.95/month: adds volume discounts, store and page locks, payment terms, a customisable signup form, advanced product-lock rules and priority or video support. Every tier includes a 21-day free trial.
Pricing changes frequently on Shopify apps, always check the live listing for the latest tiers and trial terms. View current pricing on Shopify →
Closing take
Running retail and trade from one Shopify store is a well-worn path, and the difference between a working trade channel and an awkward one is usually the operational details: invoicing terms, minimums, a catalogue that shows the right products to the right buyer.
Wholesale Gorilla covers those properly, which is why it costs more than the pricing-only alternatives. Price the tier against what your wholesale channel is worth, use the 21 days to run realistic orders through it, and do not pay for Premium until volume discounts or gated catalogues are genuinely on your list.
Ready to try Wholesale Gorilla?
Free plan / trial on the listing · validate on a duplicate theme before you roll it out.
Partner link, you pay the same as going direct via Shopify.
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Frequently asked questions
Can I run wholesale on Shopify without Plus?
Yes. Approved customers log into your existing store and see their own prices, so you keep one catalogue and one inventory pool. That is the central promise of apps like this one, and it avoids both a second store and a Plus subscription.
How much does Wholesale Gorilla cost?
$34.95 a month for price rules and customer groups, $69.95 for the operational B2B features including net terms, order limits and the quick order form, and $149.95 for volume discounts, store locks and advanced rules. Every tier has a 21-day trial.
Does it support net payment terms?
Yes, from the $69.95 Advanced plan. Net terms matter because wholesale buyers generally expect to be invoiced rather than paying by card at checkout, and their absence is what makes many cheaper apps unusable for real trade.
Can I hide products from retail customers?
Yes, product exclusions work in both directions, trade-only lines hidden from the public and retail-only lines hidden from wholesale buyers. Gated store and page locks are available on the top tier.
What is a quick order form?
A form where a trade buyer enters SKUs and quantities directly instead of browsing product pages. Repeat wholesale buyers know what they want, and making them shop like a consumer slows them down. It is on the $69.95 plan.
How does it compare to cheaper customer-pricing apps?
Cheaper apps generally cover group pricing and stop there. The difference here is the trade machinery, terms, limits, exclusions, trade shipping rules, which is what a real wholesale channel needs. If all you want is a discount for regulars, the cheaper apps are the better buy.
How we researched this
- Primary source: Shopify App Store listing for Wholesale Gorilla
- Supplementary: 3-star review sampling for support and UX friction signals
- Last updated: October 22, 2026