Checked 22 October 2026: Bold Custom Pricing has been removed
from the Shopify App Store. Its listing returns “this app is not currently available”, and we found
no renamed version. Bold Discounts and Bold Memberships are gone too.
Bold Custom Pricing was how a lot of stores ran wholesale without paying for Shopify Plus: tag a customer into
a group, show that group its own prices, keep one catalogue. It carried 538 reviews. It is now gone, and if your
trade channel depends on it, that is a problem with a deadline attached.
Three apps cover the same ground. One we partner with, two we do not — and the one with the deepest
review base is in the second group, which is worth saying plainly.
Quick comparison: three wholesale apps that still exist
| App | Rating | Best for | Price | Key difference | Our link |
|---|---|---|---|---|---|
 Wholesale Gorilla |
4.8 / 317 | A full trade channel on one store | From $34.95 | Net terms, order limits and gated catalogues from $69.95 | Partner link |
 B2B Wholesale Hub BFS |
4.7 / 704 | The deepest-reviewed wholesale app | From $39 | 704 reviews and Built for Shopify. We earn nothing from it | Direct, not a partner |
 OO ‑ EU B2B & Wholesale BFS |
5.0 / 34 | EU B2B on a budget | Free, then $22 | Free tier and EU-specific VAT handling; thin review base | Partner link |
Checked against the live Shopify App Store listings on 22 October 2026. BFS = Built for Shopify.
Wholesale Gorilla — 4.8 from 317 reviews, From $34.95.
The closest replacement we partner with: 4.8 from 317 reviews, unlimited price rules and customer groups from $34.95, and the operational B2B features — net terms, order limits, gated catalogues, trade-specific shipping — from $69.95.
See Wholesale Gorilla →Partner link
Wholesale Gorilla vs B2B Wholesale Hub, head to head
These are the two serious options, and the honest position is that we earn from one and not the other. Here
is how they actually differ, so you can decide on the merits.
Wholesale Gorilla ✓
- Unlimited price rules and customer groups on the $34.95 entry plan
- Net terms, order limits, quick order form and CSV price upload at $69.95
- 21-day trial, longer than most — wholesale problems surface on the third order, not the first
- Product exclusions work both ways: hide trade lines from retail and retail lines from trade
- We partner with it, so installing through our link supports this site
B2B Wholesale Hub ✕
- Deeper review base: 4.7 from 704 reviews against Wholesale Gorilla’s 317
- Carries the Built for Shopify badge, which Wholesale Gorilla does not
- Starts at $39, slightly above Wholesale Gorilla’s entry tier
- We have no relationship with it and earn nothing if you install it
- Shortlist it anyway — on the outside signals it is the better-evidenced app
If the two look close on your requirements, the tie-breaker worth using is net terms: check which tier each
one puts them on, because that single feature decides whether the app can run a real trade channel or just show
different prices.
What to check before you move a trade channel
Wholesale is not a feature, it is a workflow, and the apps differ in the parts that matter operationally
rather than in the pricing engine itself. Before choosing, write down which of these you actually use today:
- Net payment terms. Trade buyers expect to be invoiced, not to pay by card at checkout.
Wholesale Gorilla puts this on its $69.95 tier; check where each option places it. - Minimums and order limits. Stops a trade account buying one unit at trade price.
- Catalogue gating. Hiding trade lines from retail shoppers and retail lines from trade.
- Trade shipping rates. Retail shipping rates applied to a pallet will cost you money.
- Bulk price import. If your price list is thousands of lines, CSV import is the difference
between an afternoon and a fortnight.
1. Wholesale Gorilla
4.8 from 317 reviews · From $34.95
The app we would move to, and the only one of the three we partner with.
Approved customers log in and see their own prices on your existing store, with unlimited price rules and
customer groups even on the $34.95 entry plan.
The operational features sit at $69.95: net terms, quick order form, order limits, wholesale shipping rules,
product hiding and CSV price upload. If you are replacing a working Bold setup, that is realistically the tier
you need. The 21-day trial is longer than most, which matters because wholesale problems surface on the second
or third real order rather than during setup.
See Wholesale Gorilla → Partner link · 4.8 from 317 reviews
2. B2B Wholesale Hub
4.7 from 704 reviews · Built for Shopify · From $39
The deepest review base of the three at 4.7 from 704, with the Built for Shopify
badge, from $39 a month. We have no commercial relationship with it and earn nothing if you install it.
It is here because on the evidence it is a serious contender, and a page about replacing your wholesale
infrastructure that hid the best-reviewed option would not be worth reading. Compare it directly against
Wholesale Gorilla on the five workflow points above.
See B2B Wholesale Hub → Direct App Store link · not a partner link
3. OO ‑ EU B2B & Wholesale
5.0 from 34 reviews · Built for Shopify · Free, then $22
The budget option, and the one to look at if you sell into the EU: 5.0 from 34
reviews with Built for Shopify, a free tier and paid plans at $22 and $37, with EU-specific VAT handling.
The review base is thin, so treat it as a candidate rather than a default. For a small trade channel where
the alternative is paying $69.95, the free tier makes it worth a trial.
See OO EU B2B Wholesale → Partner link · 5.0 from 34 reviews
Bottom line. Wholesale Gorilla at $69.95 is the closest like-for-like replacement for a
working Bold Custom Pricing setup. If price is the binding constraint, OO EU B2B has a free tier. And if you want
the most-reviewed option regardless of who pays us, that is B2B Wholesale Hub — we earn nothing from it and
it is still worth your shortlist.
Common questions
Why was Bold Custom Pricing removed?
Its listing returns “this app is not currently available” as of 22 October 2026, and we could not find a renamed version. Shopify does not publish reasons. Bold Discounts and Bold Memberships were removed as well, so this appears to be broader than one app.
Can I still run wholesale without Shopify Plus?
Yes. All three apps here put customer-group pricing on a standard Shopify plan: buyers log in, get tagged into a group and see their own prices on your normal storefront.
What is the closest replacement for Bold Custom Pricing?
Wholesale Gorilla for most stores, because it covers the operational side — net terms, order limits, catalogue gating, trade shipping rules — not just the price rules. Budget the $69.95 tier if you are replacing a working Bold setup.
Is there a free wholesale app?
OO EU B2B & Wholesale has a free tier, and it carries the Built for Shopify badge, though with only 34 reviews. It is the sensible starting point for a small trade channel.
Will my customer tags and price groups transfer?
Customer tags live in Shopify, so those survive. The pricing rules themselves do not transfer between apps and will need rebuilding. Export your current price list before uninstalling anything.
How urgent is the move?
Removed apps usually keep running for existing installs, but without updates or reliable support. If trade orders are a material part of revenue, move on your own schedule rather than waiting for a failure during a buying season.
Ratings, pricing and availability were checked against the live Shopify App Store listings on 22 October 2026 and can change. This page contains partner links: if you install through one we may earn a commission at no extra cost to you. Apps marked “direct, not a partner” earn us nothing and are included because leaving them out would make the page less useful. We have not run every app here on a live store; assessments come from the listings, published pricing and review distributions.