Short answer
Magical Make an Offer is a good app — 4.6 from 155 reviews, Built for
Shopify, live since 2015. Almost everyone who leaves does so for one of two reasons: the 1% cut on every
closed offer, or the fact that it applies rules to an offer rather than actually negotiating.
Leaving over the fee? Offerly is the
closest match at 0.9%, with a $20 flat plan to escape to. Want flat pricing outright? PriceMate
from $10. Want a genuine back-and-forth on high-value stock? Hagl at $19.99 flat.
See Offerly →
★ 4.8 (68) · free to install · not a partner link
Why merchants switch away from Magical
The 1% adds up
Starter takes 1% of every order closed through an offer. On a $4,000 item that is $40 for one sale. Growth cuts
it to 0.33% for $9/month, but the percentage never disappears until the $199 Power plan.
Rules, not negotiation
Offers are auto-accepted, declined or countered against conditions you set in advance. Effective, but it is not
a conversation, and shoppers can tell.
The 4.6 has a tail
86% five star, but 3% one star and 2% two star. A decade of real usage looks like this — honest, not
perfect.
The five alternatives
| App | Rating | Cost | Switch to it if |
|---|---|---|---|
 Offerly |
4.8 (68) | Free + 0.9%, or $20/$50 flat | You want the same thing, cheaper, with a flat escape route |
 PriceMate |
4.8 (32) | Free / $10 / $20 / $40 flat | You want predictable billing and Flow, Klaviyo, Slack hooks |
 Hagl |
5.0 (6) | $19.99/mo flat | You sell expensive one-off items and want real AI counter-offers |
 Bargain Buddy |
5.0 (1) | Free plan, or $49/mo | You only want to negotiate with visitors about to bounce |
 Lury |
5.0 (6) | $4.99–$14.99/mo | Nothing — no public reviews since July 2023 |
Verified against the live App Store
listings, August 2026.
Offerly — the closest like-for-like
Pros ✓
- 0.9% versus Magical’s 1%, on the same free-to-install basis
- Built for Shopify badge, and 4.8 from 68 reviews
- A $20 flat plan to escape to once the percentage stops making sense
- Same core workflow: offer button, auto-accept, decline and counter rules
Cons ✗
- Narrower than Magical — no cart-level offers and no pay-what-you-want
- No exit popups or inline offer forms
- The listing does not explain what the $50 Elite tier adds over $20 Pro
- 68 reviews against Magical’s 155, and two years live rather than ten
The honest summary: you give up breadth and gain a slightly lower rate plus a flat-fee exit. For most stores switching purely over cost, this is the least disruptive move.
PriceMate — flat billing and the most integrations
Pros ✓
- No percentage at any tier — Free, $10, $20 and $40 flat
- The widest integration list here: Flow, Klaviyo, Slack, Twilio, Mailgun, WhatsApp
- Up to three rounds of automatic counter-negotiation
- Sends purchase reminders to shoppers who accepted an offer but never checked out
Cons ✗
- Two of its 32 ratings are one star
- Requests more data access than the others, including customer name, email and 60 days of orders
- Smaller review base than Magical or Offerly
- No pay-what-you-want option
If you are leaving over the fee, do this maths first
Magical’s percentage is only expensive at volume. Below roughly $900 a month in negotiated revenue, its free
tier still beats every flat-fee option here — switching would cost you money.
Monthly cost at $10,000 of offer-driven revenue
The cheapest fix might not be switching apps at
all — moving from Magical’s free tier to its $9 Growth plan cuts the same bill from $100 to $42.
The one that is genuinely different
Hagl’s offer window — the shopper slides between your private floor and your public asking price and gets
an instant counter, with a limited number of attempts.
If your reason for leaving Magical is the rules engine rather than the fee, Hagl is the only app here that
replaces it with an actual exchange. The shopper names a price and gets a counter back in the moment, bounded by a
floor you set per product, rather than a yes or no from a condition you configured weeks ago.
Be clear about the trade. Hagl launched in October 2025 and has six reviews, all five star but all from merchants
running it for days rather than months. There is no free plan, no Built for Shopify badge, no cart-level offers, no
pay-what-you-want, and no way to take over a negotiation by hand. You are trading a decade of track record for a
better mechanic on the specific catalogue it suits — expensive, individual, hard-to-price items.
Hagl — the only real negotiation
Pros ✓
- Genuine real-time AI counter-offers rather than pre-set rules
- Flat $19.99/month with no cut of your sales at any volume
- A hard floor price per product, so nothing is ever accepted below your number
- The button only appears on products where you set a floor, so partial rollout is the default
Cons ✗
- Launched October 2025 with six reviews, all from merchants using it for days not months
- No free plan and no Built for Shopify badge
- No cart-level offers, no pay-what-you-want, no manual takeover of a negotiation
- English only, and no bundle or repeat-customer logic
Try Hagl free for 7 days →
Partner link · the only one on this page
Bottom line
Our verdict: if you are leaving over cost, check Magical’s own $9 Growth plan first — dropping from 1% to 0.33% solves the problem for most stores without a migration at all.
If you still want out, Offerly is the least disruptive switch: same workflow, 0.9%, Built for Shopify, and a $20 flat plan waiting when volume justifies it.
Only move to Hagl if your reason is the mechanic rather than the money — real-time counter-offers on expensive, one-of-a-kind stock, at the cost of a ten-month track record.
Try Hagl free for 7 days →Partner link · the only one on this page
Migrating without losing your offer history
- Export your offer data first. Accepted, declined and countered offers live in the app you are
leaving and are usually gone once you uninstall. - Write down your floor prices. They are per-product settings inside the old app, and re-deriving
them from memory is how stores end up accepting bad deals. - Install the new app on a duplicate theme. All of these inject a button into the product page.
Check mobile. - Remove the old widget before publishing. Two offer buttons on one product page confuses
shoppers and ruins your data. - Re-check your rules on day one. Auto-accept thresholds do not transfer between apps, and a
default setting can be far more generous than what you had.
Frequently asked questions
What is the best alternative to Magical Make an Offer?
Offerly, for most stores leaving over cost. It does substantially the same job — a Make an Offer button
with auto-accept, decline and counter rules — at 0.9% instead of 1%, carries the Built for Shopify badge, and
lets you switch to a $20 flat plan once volume makes the percentage expensive.
Is there a make an offer app with no revenue share?
Yes. PriceMate charges flat tiers of $10, $20 or $40 a month with no percentage at all, and Hagl is a flat
$19.99. Offerly’s Pro and Elite plans ($20 and $50) also remove the per-order fee, and Magical’s own Power plan does
the same at $199 a month.
At what point does Magical’s 1% get expensive?
Around $2,000 a month in revenue closing through offers, which is where 1% overtakes a roughly $20 flat fee.
Before you switch apps, though, check Magical’s own $9 Growth plan — it drops the rate to 0.33% and often
solves the problem without a migration.
Can I keep my offer history when I switch?
Not automatically. None of these apps import another’s data, so export your offer history and note your
per-product floor prices before uninstalling. Orders already placed remain in Shopify; the negotiation record does
not.
Which make an offer app is best for expensive products?
A flat-fee one, whichever you pick, because percentage models charge you more for identical work as your order
value rises. Among the flat options, Hagl suits genuinely one-of-a-kind stock because it negotiates in real time
against a floor price, while PriceMate suits stores wanting predictable billing plus integrations.
Ratings and prices verified against the Shopify App Store, August 2026. One partner link
(Hagl); every other app links to its App Store listing and earns us nothing. Our top recommendation on this page is
an app we are not paid for.