Shopify App Review · Wishlist & Loyalty
Swish (Wishlist King) Review (2026)
Stores that want a polished wishlist to drive repeat visits, not a points program.
SCORE
/10
Swish (formerly Wishlist King) is a polished Shopify wishlist app, not a points program. It captures shopper intent and brings people back, carries a 5.0 across 290 reviews, and includes free setup plus Klaviyo, GA4, and Meta hooks. There’s no free plan, just a 30-day trial, then from $19/mo.
Want to try Swish on your store?
Partner link · you pay the same price as going direct via Shopify
What Swish actually does
Customers add items to a wishlist across their whole shopping journey Advanced analytics and wishlist curation for actionable insights.
Integrates with all themes to match your store’s look Free setup and customisation service so it works correctly out of the gate Built-in Klaviyo, GA4, and Meta integrations.
How it scores across key areas
| Features | 9.0 | |
| Ease of setup | 8.5 | |
| Value for money | 7.5 | |
| Support & docs | 8.5 | |
| Reliability | 9.0 | |
| Track record | 8.5 |
Pros & cons
- Lets customers save items to a wishlist across the whole shopping journey, capturing intent you’d otherwise lose
- Built-in Klaviyo, GA4, and Meta integrations so wishlist data feeds your email and ads
- Free setup and customisation service, so it works correctly out of the gate
- Advanced analytics and wishlist curation surface what shoppers actually want
- Integrates with all themes to match your store’s look, with a 5.0 across 290 reviews
- No free plan, only a 30-day trial, then you’re on a monthly bill from $19
- It’s a wishlist, not a loyalty/points engine, so you’ll need a separate app for rewards
- Pricing scales by Shopify plan tier ($19 to $99/mo) rather than usage
- Overlaps with do-both apps like Froonze if you actually want loyalty plus wishlist
Seen enough? Spin it up on a duplicate theme:
Partner link · same price as direct on Shopify
App Store screenshots
Marketing screenshots from the Shopify listing, in-admin UI may look different. Always verify on a duplicate theme.
Before you spend trial time
- Install on a duplicate/dev theme first and confirm it renders cleanly on your storefront.
- Test the core flow end to end before going live.
- Confirm the plan tier fits your real monthly volume so the bill doesn’t surprise you.
- Check it plays nicely with your existing apps (no duplicate widgets or conflicts).
- Read recent App Store reviews for your specific use case.
Pricing
Plans (verify on the listing): No free plan (30-day free trial only). Basic Shopify $19/mo; Shopify $29/mo; Advanced Shopify $49/mo; Shopify Plus $99/mo.
Pricing changes frequently on Shopify apps, always check the live listing for the latest tiers and trial terms. View current pricing on Shopify →
Closing take
Swish is a wishlist tool, not a points engine, so reach for it when you want to capture intent and bring shoppers back rather than hand out rewards. It carries a 5.0 over 290 reviews and includes free setup plus Klaviyo, GA4, and Meta hooks. The thing to know going in: there’s no free plan, only a 30-day trial, so you’re on a monthly bill from $19 once it ends. Pair it with a points app if you need both.
Bottom line: at 5.0/5 from 290 reviews, it’s a credible pick for stores that want a polished wishlist to drive repeat visits, not a points program.
Ready to try Swish?
Free plan / trial on the listing · validate on a duplicate theme before you roll it out.
Partner link, you pay the same as going direct via Shopify.
Related reviews & comparisons
Frequently asked questions
Does Swish have a free plan?
No. There’s a 30-day free trial, but after that you’re on a paid plan starting at $19/mo. If a permanent free tier matters, a do-both app like Froonze has one under 100 orders/month.
Is Swish a loyalty/points app?
No, it’s a wishlist tool. It captures intent and brings shoppers back, but it doesn’t hand out points or rewards. Pair it with a points app like Essential Loyalty if you want both.
What does it integrate with?
Klaviyo, GA4, and Meta are built in, so wishlist activity can trigger emails and feed your ad audiences. It also integrates with all themes to match your store.
How much does it cost?
Pricing is tiered by your Shopify plan: Basic $19/mo, Shopify $29/mo, Advanced $49/mo, and Shopify Plus $99/mo, after a 30-day trial.
Who is Swish best for?
Stores that want a clean, well-integrated wishlist to drive repeat visits and capture intent, rather than a rewards program. The free setup service makes it low-effort to launch.
Swish or a loyalty app?
Different jobs. Swish captures intent (save for later, come back); a loyalty app rewards purchases. Many stores run both, or pick Froonze, which combines wishlist and loyalty.
How we researched this
- Primary source: Shopify App Store listing for Swish (Wishlist King)
- Supplementary: 3-star review sampling for support and UX friction signals
- Last updated: June 17, 2026