Shopify App Review · Profit & LTV Analytics
Selixer: Profit & LTV Analytics Review (2026)
Fashion and apparel brands spending real money on ads who want to know what they actually keep after ad spend, COGS, returns, and fees.
SCORE
/10
Selixer: Profit & LTV Analytics connects a Shopify store with Google and Meta ad accounts to show real profit, after ad spend, COGS, returns, and fees, by product, campaign, and customer. It flags dead stock, low-margin SKUs, and refund leaks, and sends velocity-based reorder alerts. Built with fashion and apparel brands in mind, it launched in May 2026 and has one review so far. There’s no free plan: tiers run $149 to $399 per month with 14-day trials.
Want to try Selixer on your store?
Partner link · you pay the same price as going direct via Shopify
What Selixer actually does
Selixer connects to your Shopify store and your Google and Meta ad accounts, then rebuilds your numbers around profit instead of revenue. The dashboard shows what you keep after ad spend, COGS, returns, and fees, broken down by product, campaign, and customer. That surfaces the things revenue reporting hides: SKUs that sell well but earn nothing, campaigns with healthy ROAS and negative actual profit, and refund patterns eating your margin.
Beyond reporting, it watches for problems: automatic flags on stockouts, discount impact, and refund spikes, plus reorder alerts based on real sales velocity rather than gut feel, aimed at preventing both dead stock and stockouts. The Catalyst tier ($299) adds the full profit waterfall, product-level P&L, campaign POAS/ROAS tracking, and AI anomaly detection; the Aether tier ($399) adds an AI co-pilot for what-if simulations, demand forecasting, RFM customer scoring with cohorts, and multi-touch attribution models. The vendor pitches it as replacing several disconnected tools, with fashion and apparel brands as the target customer.
How it scores across key areas
| Features | 8.5 | |
| Ease of setup | 7.0 | |
| Value for money | 6.0 | |
| Support & docs | 6.0 | |
| Reliability | 6.0 | |
| Track record | 3.0 |
Pros & cons
- Profit-first analytics: real margin by SKU, campaign, and customer after ads, COGS, returns, and fees
- POAS (profit on ad spend) per campaign catches ads that look good on ROAS but lose money
- Dead-stock, low-margin SKU, and refund-leak detection targets the classic apparel margin killers
- Velocity-based reorder alerts address both overstock and stockouts
- Top tier adds forecasting, RFM cohorts, what-if simulations, and multi-touch attribution
- 14-day trial on every tier makes the reconcile-against-your-books test free
- Expensive for an unproven tool: $149/month entry with a 30-day lookback; unlimited history starts at $299
- Launched May 19, 2026 with a single review and no Built for Shopify badge
- Requests very broad data access (customer PII, browsing behavior, orders, payments, analytics), inherent to profit analytics, but you’re trusting a new vendor with it
- Entry tier is thin (1 seat, 1 ad account, teaser-level inventory features); the real product starts at Catalyst
- Only Google Ads and Meta Ads connect today; TikTok or other channels aren’t listed
Seen enough? Spin it up on a duplicate theme:
Partner link · same price as direct on Shopify
App Store screenshots
Marketing screenshots from the Shopify listing, in-admin UI may look different. Always verify on a duplicate theme.
Before you spend trial time
- Connect Shopify plus your ad accounts, then reconcile Selixer’s profit figure for last month against your own books; if they don’t match, find out why before trusting anything else.
- Enter accurate COGS per SKU first, every profit number downstream depends on it.
- Compare POAS vs ROAS on your top 5 campaigns; the gaps are where this tool earns or doesn’t.
- Check the dead-stock list against what you already know is stuck; false flags mean miscalibrated velocity.
- Confirm the 30-day lookback on the entry tier is enough for your decision cycle, or budget for Catalyst.
- Review the data access it requests and confirm you’re comfortable before connecting customer and payment data.
- Decide your verdict inside the 14-day trial window; at $149+/month, don’t let it auto-convert unevaluated.
Pricing
Plans (verify on the listing): No free plan. Essance is $149/month (1 seat, 1 ad account, 30-day lookback, high-level profit metrics, dead-stock total). Catalyst is $299/month (3 seats, 2 ad accounts, unlimited history, full profit waterfall and product P&L, POAS/ROAS per campaign, smart reorder alerts, AI anomaly detection). Aether is $399/month (5 seats, 3 ad accounts, AI co-pilot simulations, demand forecasting, RFM scoring and cohorts, multi-touch attribution, discount and fee impact). All tiers carry a 14-day free trial.
Pricing changes frequently on Shopify apps, always check the live listing for the latest tiers and trial terms. View current pricing on Shopify →
Closing take
Selixer goes after the most consequential blind spot in ad-driven ecommerce, the gap between revenue and what you actually keep, with a profit waterfall, campaign POAS, margin-leak detection, and inventory intelligence tuned for apparel’s variant-and-returns reality.
Bottom line: the feature set reads like a $299/month tool should, but the evidence base is one review and two months of history. Treat the 14-day trial as an audit: if its numbers reconcile with your books and it finds one losing campaign or one dead-stock pile, it’s paid for itself. Below serious ad spend, skip it.
Ready to try Selixer?
Free plan / trial on the listing · validate on a duplicate theme before you roll it out.
Partner link, you pay the same as going direct via Shopify.
Related reviews & comparisons
Frequently asked questions
What’s the difference between ROAS and POAS?
ROAS measures revenue per ad dollar; POAS measures profit per ad dollar. A campaign can have a healthy ROAS and still lose money once COGS, fees, and returns come out. Selixer tracks profit per campaign so budget decisions run on what you keep.
What does Selixer need access to?
A lot, that’s inherent to profit analytics. It requests customer data (including PII and browsing behavior), orders and returns, discounts, store analytics, Shopify Payments data, and your Google/Meta ad accounts. It’s read-only on store data, but you should be comfortable with the vendor before connecting.
Is there a free plan?
No. Tiers are $149/month (Essance), $299/month (Catalyst, where the full profit waterfall, product P&L, and unlimited history live), and $399/month (Aether, adding AI simulations, forecasting, RFM cohorts, and multi-touch attribution). Every tier has a 14-day free trial.
Which ad platforms does it connect to?
Google Ads and Meta Ads are listed. The entry tier connects 1 ad account, Catalyst 2, and Aether 3. If TikTok or other channels are core to your mix, they aren’t listed as integrations at the time of writing.
Why is it ‘built for fashion and apparel’?
Apparel has the ugliest unit economics: heavy variants, high return rates, and seasonal demand swings. Selixer’s margin-by-SKU tracking, returns-aware profit math, and velocity-based inventory alerts are aimed at exactly those problems, though other verticals can use it.
How established is Selixer?
Very early: launched May 19, 2026 by Akaame Export Private Limited (Ahmedabad, India), with one public review so far. At this price, use the 14-day trial to verify its numbers against your own accounting before subscribing.
How we researched this
- Primary source: Shopify App Store listing for Selixer: Profit & LTV Analytics
- Supplementary: 3-star review sampling for support and UX friction signals
- Last updated: July 13, 2026